IPhone 12 Pro

The iPhone 12 Pro is the latest addition to Apple’s flagship phone lineup, and it’s packed with features that take the smartphone experience to a whole new level. From its stunning edge-to-edge OLED Super Retina XDR display to its ultrafast A14 Bionic processor, the iPhone 12 Pro is sure to meet the needs of even the most demanding user. Whether you’re looking for a device with serious power and performance or a sleek, stylish device that makes a statement, the iPhone 12 Pro has something for everyone. Design and Display On the outside, the iPhone 12 Pro features a stunning edge-to-edge OLED Super Retina XDR display. The 6.1 inch display offers incredible clarity with true blacks and vibrant colors, making it perfect for watching movies or playing games on. It also has an impressive size-to-bezel ratio that gives you more screen real estate without sacrificing portability. As far as durability is concerned, the iPhone 12 Pro has been designed with an aerospace grade aluminum frame and Corning Gorilla Glass protection so you know it can handle bumps and drops without issue. Underneath all of this is Apple’s next generation A14 Bionic processor. This 5nm chip packs in massive processing power while still being incredibly energy efficient so your battery life should last longer than ever before. With this much power at hand, you won’t have any issues running apps or games or streaming HD content from your favorite services like Netflix and YouTube TV on your device. The processor also allows for powerful augmented reality applications as well as photo editing capabilities that will take advantage of Apple’s advanced imaging sensors and neural engine technology. Camera/Photo Quality When it comes to photography, the iPhone 12 Pro doesn't disappoint either. It boasts three rear cameras - an ultra wide lens with 120° field of view, a regular wide lens with 2X optical zoom capabilities and a telephoto lens with 4x optical zoom capabilities - meaning no matter what kind of shot you want to capture you'll be able to do so quickly and easily whether it's up close or far away. And thanks to Apple's advanced image processing algorithms – which combine machine learning with multi-frame image stabilization – each shot looks sharp and beautiful every time no matter what lighting conditions are present when taking them (even in low light). Additionally all lenses feature Night Mode which takes full advantage of Neural Engine technology for enhanced detail capture in dark environments giving you even better results then before . You also have access to an improved front facing TrueDepth camera which now supports 4K video recording as well as slow motion playback (up to 240fps) which makes capturing those momentary expressions all that much easier while helping them look great every time too! Finally if video editing is your thing then you're in luck here too since there are plenty of tools available right within Photos itself! This includes things like color grading & audio mixing tools that make crafting pro level videos right from your phone easier than ever before; plus there's even support for external hard drives & editors like Final Cut Pro if you need more control over your creations afterwards! Storage Capacity/Battery Life The storage capacity on offer here comes in two variants - 128GB & 256GB - allowing enough room for even the most memory intensive users out there! As far as battery life goes though it's still quite impressive despite having less cell capacity overall compared to previous models; thanks largely in part due to improvements made within iOS 14 such as adaptive refresh rate & background task optimization which helps keep power consumption down without sacrificing performance at all times . You should still easily get around 8-9 hours of screen on use out of a single charge depending on what tasks you're doing (web browsing, watching videos, etc.). Connectivity The iPhone 12 Pro also supports 5G connectivity; meaning you can take advantage of faster download speeds and lower latency when compared to 4G LTE. Additionally you have Wi-Fi 6 and Bluetooth 5 onboard which are great for streaming media or connecting to your favorite devices like headphones easily & wirelessly. There's also support for Apple's proprietary MagSafe magnet array; allowing you to snap on additional accessories like cases & power adapters quickly & easily without the need for complicated alignment or port connections! Price/Availability The iPhone 12 Pro comes in two colours - Graphite & Gold. Of course if this still isn't within your budget then there are a variety of financing options available through most major retailers as well so don't be discouraged if the upfront cost is too much at first glance! All in all the iPhone 12 Pro is an incredibly powerful device that offers an amazing mix of features both inside and out; making it one of the best smartphones money can currently buy on the market today! It's perfect for anyone from serious photographers to casual users who just want something sleek & stylish; so no matter what kind of user you consider yourself be sure to give it some serious thought next time you're shopping around for a phone! Best iPhone ever features the powerful A14 Bionic, all-new design with Ceramic Shield, pro camera system, LiDAR Scanner, and the biggest Super Retina XDR display ever on an iPhone Apple iPhone 12 Pro models feature a new design and edge-to-edge Super Retina XDR displays, the largest ever on iPhone, protected by the all-new Ceramic Shield front cover, which provides the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic chip, the fastest chip in a smartphone, powers impressive computational photography features including the all-new Apple ProRAW for more creative control in photos, and enables the first end-to-end Dolby Vision video experience, up to 60 fps. The reimagined pro camera systems include an expansive Ultra Wide camera, a Telephoto camera with an even longer focal length on iPhone 12 Pro Max, and new Wide cameras to capture beautiful professional-quality images and video in bright and low-light environments. iPhone 12 Pro models also introduce a new LiDAR Scanner for immersive augmented reality (AR) experiences and MagSafe, which offers high-powered wireless charging and an all-new ecosystem of accessories that easily attach to iPhone. A Superior 5G Experience Apple iPhone 12 Pro phone delivers an advanced 5G experience on a global scale, engineered with a seamless integration of world-class hardware and world-class software. 5G on iPhone boasts improved speeds for faster downloads and uploads, higher quality video streaming, more responsive gaming, real-time interactivity in apps, FaceTime in high definition, and much more. Customers will also be able to enjoy a secure, fast connection, reducing the need to connect to public Wi-Fi hotspots. Featuring the most 5G bands on any smartphone, Apple iPhone 12 Pro models offer the broadest 5G coverage worldwide. Models support millimeter wave, the higher frequency version of 5G, allowing iPhone 12 Pro models to reach speeds up to 4Gbps, even in densely populated areas. iPhone 12 Pro models also feature Smart Data mode, which extends battery life by intelligently assessing 5G needs and balancing data usage, speed, and power in real time. A14 Bionic: Powerful and Efficient Generations ahead of the competition, A14 Bionic is the first chip in the smartphone industry built on 5-nanometer process. Faster and more efficient than ever, A14 Bionic has the fastest CPU and GPU by up to 50 percent compared to the fastest competing smartphone chips, enabling console-quality gaming experiences, powerful computational photography, and more, while delivering great battery life. Pushing the limits of machine learning (ML), A14 Bionic features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models. New Design and Innovative Display Technologies Designed with premium materials, Apple iPhone 12 Pro models boast a new, sophisticated flat-edge design that features a gorgeous surgical-grade stainless steel band paired with a precision-milled matte glass back, and introduces the incredibly durable Ceramic Shield. The Ceramic Shield front cover, tougher than any smartphone glass, goes beyond glass and is infused with nano-ceramic crystals to dramatically improve toughness and increase drop performance by 4x.2 With impressively larger, edge-to-edge displays with reduced borders in familiar sizes, the 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max3 feature a Super Retina XDR display with systemwide color management for industry-leading color accuracy. And iPhone 12 Pro Max phone offers the largest display ever on an iPhone and the highest resolution featuring nearly 3.5 million pixels for a remarkable, true-to-life viewing experience. These OLED displays bring HDR video content to life, reaching 1200 nits peak brightness. iPhone 12 Pro models come with an industry-leading IP68 rating to withstand water submersion up to 6 meters for up to 30 minutes, and are protected against everyday spills, including coffee and soda. Versatile Pro Camera System The world’s best pro camera is an even more versatile tool for all levels of photo and video enthusiasts with state-of-the-art camera hardware powered by A14 Bionic. Together with the new image signal processor (ISP), A14 Bionic drives increased image quality and enables powerful computational photography capabilities not possible with traditional cameras. iPhone 12 Pro models also feature the new Apple ProRAW, coming later this year,5 which combines Apple’s multiframe image processing and computational photography with the versatility of a RAW format. Users can experience full creative control over color, detail, and dynamic range natively on iPhone or with other professional photo editing apps. iPhone 12 Pro phone features the new seven-element lens Wide camera with an ƒ/1.6 aperture, the fastest ever on an iPhone, for 27 percent improved low-light performance in photo and video; the Ultra Wide camera with a 120-degree field of view, perfect for capturing more scene in tight spots or epic landscapes; and a 52 mm focal length Telephoto camera, great for framing portraits, bringing the optical zoom range to 4x. iPhone 12 Pro Max takes the pro camera experience even further. The new ƒ/1.6 aperture Wide camera boasts a 47 percent larger sensor with 1.7μm pixels for a massive 87 percent improvement in low-light conditions. It also includes the expansive Ultra Wide camera and a 65 mm focal length Telephoto camera for increased flexibility with closer shots and tighter crops. Combined, this system offers 5x optical zoom range. Improvements to Night mode, now expanded to the TrueDepth and Ultra Wide cameras, allow for an even brighter picture. And Night mode Time-Lapse delivers longer exposure times for sharper videos, better light trails, and smoother exposure in low-light scenarios when used with a tripod. Deep Fusion, now better and faster, comes to all cameras, and with the new Smart HDR 3, users can expect more true-to-life images, even in complex scenes. Apple iPhone 12 Pro models offer the highest quality video in a smartphone, and are the first cameras and only devices in the world to enable an end-to-end experience for HDR video with Dolby Vision, up to 60 fps, and even better video stabilization for cinema-grade productions. Dolby Vision grading is processed live and sustained during editing, whether in the Photos app or iMovie, and coming to Final Cut Pro X later this year. Dolby Vision takes advantage of the Super Retina XDR display for amazing contrast during capture and video playback, and users can share their videos with support for AirPlay up to 4K Dolby Vision to external devices. Realistic AR and Innovative Camera Experiences An all-new LiDAR Scanner comes to the Pro line, offering the ability to measure light distance and use pixel depth information of a scene. This technology delivers faster, more realistic AR experiences and improves autofocus by 6x in low-light scenes for more accuracy and reduced capture time in photos and videos. This advanced hardware, combined with the power of the Neural Engine of A14 Bionic, also unlocks Night mode portraits, rendering a beautiful low-light bokeh effect. MagSafe improves wireless charging for a better, more efficient experience and introduces an ecosystem of easy-to-attach accessories that beautifully complement iPhone 12 Pro models. MagSafe delivers a unique experience to iPhone, featuring an array of magnets around the wireless charging coil, optimized for alignment and efficiency, that perfectly connects to iPhone every time. MagSafe chargers efficiently provide up to 15W of power while still accommodating existing Qi-enabled devices. Charging solutions include the MagSafe Charger and MagSafe Duo Charger for use with iPhone and Apple Watch, as well as new silicone, leather, and clear cases that easily snap onto the back of iPhone, and a leather wallet. Customers can also expect innovative MagSafe accessories from third-party manufacturers. iPhone 12 Pro models were designed with the environment in mind. For the first time, iPhone 12 Pro models will utilize 100 percent recycled rare earth elements in all magnets, including the new camera, Taptic Engine, and MagSafe, as well as Apple’s MagSafe accessories. Apple is also removing the power adapter and EarPods from iPhone packaging, further reducing carbon emissions and avoiding the mining and use of precious materials, which enables smaller and lighter packaging, and allows for 70 percent more boxes to be shipped on a pallet. Taken altogether, these changes will cut over 2 million metric tons of carbon emissions annually, equivalent to removing nearly 450,000 cars from the road per year.

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